About WIJI

WIJI: your new lifestyle community

WIJI is a movement, a community that was created to promote a healthy way of living that is increasingly part of the everyday life of new generations sensitive to the environment and looking for new experiences.

WIJI wants to disseminate, entertain and connect all those who have a passion for wave sports, who have an attitude towards a sustainable lifestyle and, in general, an interest in surf culture, love for the ocean, travel and sustainable living.


WIJI is a digital wave born from a generation of «new urban sportsmen».

With WIJI we want to share passions and ideas, knowledge and beauty: we want to become a platform for sharing and ethical awareness, for love towards others and the environment, for experimentation and fun.

Events, music, community

With WIJI you become part of an iconic, loyal and sustainable movement: a community of wave sports enthusiasts, both at the seaside and - above all - in the city. A community that wants to relive the emotions of the waves in the parks, on the streets, on the skate slopes, on the subway, in pubs and clubs. The urban fabric comes to life through a vertical integration on multiple levels of a sustainable street lifestyle, with a social and ecological vision and attention to the world that hosts us.


WIJI is the attitude of living outdoors, with friends, having new experiences. It is the desire to know more and more about the world, more and more about yourself; to live it to the full to capture any positive sensation that reverberates in the body, and your body floods everything around us.
WIJI is the desire to share beautiful emotions, strong and extravagant ones, the desire to share the world with the world and feel an integral part of it.

Official merchandising

WIJI products are few, limited and selected. Inspired by the world of wave sports, the environment and travel, they are made with quality and sustainable materials.

Sustainability, for WIJI, means paying attention not only to waste and overproduction, but also and above all to the product manufacturing processes: we only use the best raw materials, grown or produced with methods that do not cause harm to people, animals and the environment. 'environment. Our clothing is made with 100% organic certified cotton, GOTS, recycled polyester and other sustainable materials such as Modal®.

WIJI's are more authentic, more responsible clothing that you are proud to wear every day.


We like to write it in the sand,
we feel it on our skin.
It is sharing interests, a way of life.
It is sport but also lifestyle, art and music.
It's sustainability, respect and the environment.
It's instinct, it's attitude.